Fly and Be Damned calls
for a fundamental change to our travelling habits. Going beyond the well-known
facts about the unsustainable nature of the aviation industry, this is the
first book to transcend the emotional debate between those entrenched for or
against flying. Aviation, it argues, is locked in a stalemate between misguided
policy and the growing imperative to deal with its environmental impact. There
is now little possibility that the route to sustainable flying will be free of
turbulence.
‘This book presents a bold and provocative vision
for transforming aviation from a laggard of the fossil fuel age to a linchpin
industry of the future. McManners’ proposals could very well usher in a third
golden age for the industry and provide a crucial step for a sustainable future.
Whether this book disturbs, enlightens, angers or provokes into action, it
provides as much-needed jump-start to the debate on sustainability and deserves
a wide audience.’
John E.Reardon,
Editor, International Journal of Pluralism and Economics Education
‘For those who live by air travel, McManners sets out a tough agenda for
a sustainable aviation industry’
Nigel Winser, Executive Vice President,
Earthwatch
‘There remains a curious phenomenon where individuals who meticulously
change light bulbs, use the bus and recycle still find it just to easy to hop
on a cheap flight. We urgently need to talk about flying and this book
certainly gets the conversation started!’
Paul
Allen, Project Director,
Zero Carbon Britain
This product was added to our catalog on Thursday 16 August, 2012.